Giant STABILO Hands of Love in Germany!

The Paperworld show is held in Frankfurt, Germany every year in late January/ early February. This show is a MASSIVE production that includes several multi-level halls filled with companies exhibiting everything from designer backpacks to make-up to crazy Christmas decorations. In the middle of all that is the grand showcase - Hall 3. This is the main hall which features mostly writing instruments. STABILO can easily be called the main attraction of this hall as it sits right in the middle and is always colorful, fun, and innovative.

Each year the booth has a different theme. This year's theme was Right Handers and Left Handers, to pump up their ergonomically designed S' move Easy pens and Easy Ergo pencils, which come in both right and left-handed versions. You could either enter the booth from a humongous left-hander's doorway or an equally humongous right-hander's doorway. Inside there were larger than life plush pens and pencil "benches", product testing areas, and a booth where you could get a mysterious fruity drink in a vial (sorry, non-alcoholic!).

But behind the red curtain in the back is where the real action happens. If you know the right people, you can gain "backstage" access and enter the meeting area to sit down, talk new products, and get served up some tasty German treats (waitresses come and actually take your order) courtesy of Stabilo. You can even get a beer to make up for the non-alcoholic fruity vial! If you don't get access backstage, there is still another side area where anyone can enter and view all the hot new Stabilo products coming out.

New STABILO GREEN Products

Word on the street is that GREEN is HOT!

Environmental responsibility has become an important topic in our everyday lives. Numerous companies have recognized the need be more environmentally responsible and are now offering a multitude of "green" products.

STABILO has been on the forefront of the green movement from early on. It was the first pencil manufacturer in the world to become FSC (Forest Stewardship Council) certified back in 1998. It was also one of the first 100 companies overall to gain this certification. Being FSC certified means that as a manufacturer, STABILO's manufacturing operations meet the strict requirements set by the FSC that ensure environmentally responsible management of the world's forests.

In 2009, STABILO has introduced it's new GREEN line, which consists of colored pencils, dry highlighter pencils, and graphite pencils, all made from FSC-certified wood. This means that the wood used in these pencils comes from well-managed forests, to maximize sustainability. The packaging is also made from recycled and FSC-certified materials.

Launched in January of this year, the GREEN products have become instantly popular! The sleeper hit of the GREEN product offering have been the dry highlighter pencils. The feedback I've been hearing from both retailers and consumers is that they are so glad STABILO is now offering a dry highlighter again - STABILO used to produce a different dry highlighter pencil in the past but discontinued it some time ago. People like the dry highlighter because of it's ability to highlight thin paper without soaking and tearing it.

Want your own FREE sample from the STABILO GREEN line? Send an email request with your name and address to ebrandsmaven@gmail.com, and I'll send you a free colored pencil sample from the STABILO GREEN line! Please put "GREEN Sample" in the subject line. Free sample offer only good for the United States.

For more info on the Forest Stewardship Council, please visit;

www.fsc.org

STABILO is Now on Flickr! Check Out the Pics from the Palace Demo!

It was a beautiful, sunny day in Capitola this weekend. The weather made for a pleasant drive down to Palace Art & Office Supply for the Stabilo demo. The demo started strong with a full table of eager participants waiting to try some cool STABILO products such as Point 88 pens, Pen 68 marker pens, CarbOthello pencils, Woody pencils, and Colorgel pens. The favorites of the day were the CarbOthello and Woody pencils - customers were delighted to learn that both these products are water-soluble. Starting with CarbOthello or Woody pencils, they were able to take their mini-masterpieces to the next level with a brush and water. Everyone made their own unique artist trading card to go in the Palace store album for all to enjoy. In return for making a card for the store album, participants received a free raffle ticket for fabulous STABILO prizes!

To see the pictures from the event, check out the link below. More to come as I continue to post STABILO pictures on Flickr!

http://www.flickr.com/photos/37818132@N06/sets/72157617281179379

STABILO Point 88 Hits Web 2.0 Marketing Class!

Tonight I had the chance to do one of my favorite things - spread the STABILO love!

I passed out samples of the STABILO Point 88 pen to classmates in my Web 2.0 Marketing class (the first class of it's kind in the US!). I was shedding tears of STABILO joy as I saw the retro orange barrel with white stripes in everyone's hands. After giving the class a little background on STABILO, I finished by saying how I noticed that everyone who picks up this pen loves it. As I headed back to my seat, my classmate Idyll opened the card that held the pen and with surprise and joy she said, "I do love this pen!".

Wanting to know why she loves it, I asked her about it after class. Idyll explained that she used to have all the colors in Point 88, and that she loves it because it's easy to hold and actually makes her handwriting look better. Who wouldn't love a pen that makes their handwriting look better? That practically makes it like a magic pen in my book!

After class, there were several extra samples left over which were eagerly swooped up by those who wanted seconds on the way out. I hope the rest of my classmates who met Point 88 for the first time tonight enjoy it as much as Idyll and I do!

Interested in what a Web 2.0 Marketing class is all about? You can check out the class on the link below!

http://marketing-web20.ning.com/

Stabilo Event in Capitola, CA - Saturday April 25th

Duuuuude!

I'll be riding into the seaside surfer community of Capitola, CA this weekend to host a Stabilo event at Palace Art and Office Supply. A full arsenal of Stabilo pens, pencils, and markers will be coming with me for you to try out and create your own works on Strathmore Artist Trading Card papers. Attendees are free to take their finished cards home, or trade them with your ATC buddies. But, if you make an ATC card especially for the Palace ATC store album, you'll get a free raffle ticket that will put you in the running to win an super-cool Stabilo gift bag! Don't worry, if you don't win, there will still be free samples and goodies for all! Not to mention hot in-store deals on Stabilo products!

Now for the details;

Palace Art and Office Supply
1501-K 41st Avenue

Capitola, CA 95010
Phone: (831) 464-2700

Event Date: Saturday, April 25th

Event Time: 1-4pm

Looking forward to creating with you there!

Funky, Retro, Cool - BOSS Highlighters Rule!

Did you know that 2 STABILO BOSS highlighters are sold per second worldwide? Since its introduction to the marketplace in 1971, the BOSS has become a well loved favorite. That love for BOSS has spawned a variety of unique, informative, and entertaining commercials from around the world, and I happened to find a crazy collection of them on YouTube. These commercials will show you how BOSS helps inspire your intelligence, organizational skills, coolness, love life, and even your funkiness (and we can all use more funkiness!). It might even bring inanimate objects to life! To experience the power of BOSS, put your bell bottoms on and check out this retro collection of commercials from around the world, dating from 1979-1991. Viva BOSS!

Stabilo Makes a Splash at ArtyGras!

For our first retail event of the year, I set up Stabilo camp with a demo table at ArtyGras, a yearly art supply extravaganza held by Art Supply Warehouse of Westminster, CA. On Sunday, March 15th, hundreds of customers flooded the store for the third and final day of this very successful store wide event. Those same lucky customers were able to play and create with a whole breadth of Stabilo products - from the ever popular Point 88 fineliner pens to the chunky, funky Woody pencils.

We partnered Stabilo with Strathmore papers, to offer customers the chance to use any Stabilo products they liked to create their own mini masterpieces on Strathmore Artist Trading Card papers. They also had the chance to drop their newly minted masterpieces into a raffle box, where a winner was pulled every hour. Winners walked away with a very cool gift bag filled with Stabilo and Strathmore goodies. Those who didn't win still got to walk away with free Stabilo swag from the table. Hey, everyone is a winner with Stabilo! Customers who tried and fell in love with Stabilo pens and pencils at the table were elated to find that Art Supply Warehouse had hot deals to boot on Stabilo products inside the store.

Stay tuned for more information on upcoming Stabilo retail events!

Love at First Write - the Stabilo Blog Kickoff!

Welcome to the official blog for Stabilo USA! Follow us to get the latest about new product releases in the USA, news, events, plenty of Stabilo fun facts, and even prizes!

Stabilo is the brand that brings fun and innovation together in writing instruments!